How this is delivered
Comments are an outcome of reaching people who care about the topic, not text we post. We buy the placement and optimise toward discussion; what gets written, and whether anything does, is the viewer's. Volume is the least predictable of everything we sell, which is why its estimated band is the widest.
We do not write, script or supply comment text, and we will not promise particular wording or sentiment. A campaign can also attract criticism — that is what an open comment section is.
We do not write the comments
Not one word. We buy placement in front of people who care about the subject; anything written is theirs.
The price is settled first
Choose a package or an exact amount and the total is on screen before anything is charged.
An open comment section stays open
A campaign can attract disagreement as easily as praise. We cannot filter that, and we will not pretend otherwise.
Campaign quality
Why the estimate is wide
Comments are the least predictable thing we sell. A view needs somebody to click; a comment needs them to stop, form an opinion and type it. These are the decisions that move that number.
- 01
Audiences chosen for the subject, not the volume
Targeting is built from what the video is actually about. People discuss things they already care about, and a cheap audience that does not care produces silence.
- 02
The content does most of the work
A video that asks something, argues something or gets something wrong draws replies. One that does not will under-deliver against its target no matter what we spend, and we would rather say so before you order.
- 03
Paced, never dumped
Comment activity arriving in one burst looks exactly like what it would be. Delivery is spread across the window.
- 04
Stopped when it is not working
If a campaign is not producing discussion at a sensible cost we pause it and talk to you, rather than spending the rest of the budget on reach that will not convert.
9 comments packages
Campaigns typically run from a few dozen comments up to several thousand. Pick a ready-made size or name your own. These are convenient stopping points on one continuous price ladder, not the only sizes available — larger campaigns price lower per comment, and a custom amount is charged at the same rates.
Campaign outcomes are estimates and can vary based on targeting, audience, content, platform conditions and campaign performance.
The figure on a package is the target the campaign is run toward, and the band beside it is our estimate of where it lands. Comments depend more on the content than anything else we sell, which is why that band is the widest in the catalogue. We do not write, script or supply comment text.
Questions
About comments
- Do you write the comments?
- No. We run promotion that puts the video in front of people likely to engage with the subject, and they write what they write. We cannot supply wording, sentiment or a script, and any service offering to is describing something other than promotion.
- What if the comments are negative?
- That can happen, and it is worth thinking about before ordering. Reaching more people who care about a topic means reaching people who disagree. We can pause a campaign, but we cannot make an open comment section one-sided.
- Why is the estimated range so wide?
- Because a comment takes more from a viewer than any other action we sell. The same budget on the same audience can produce very different numbers depending on the video. Narrowing the band would make the estimate look better and mean less.
Comments
Conversation under the video.
Ordered alongside a view campaign. We target audiences that discuss the subject, and comments come from viewers who chose to write one.
Delivery 7–28 days · No account connection